InfiNADi NAD+
InfiNADi NAD+ is a modern wellness-focused product website designed to present the brand through a premium, approachable, and lifestyle-driven digital experience that resonates with everyday users.
The Challenge
The brand is clinically positioned but needed to be perceived as a premium lifestyle product; translating clinical evidence into accessible messaging without losing credibility was a core challenge.
Balancing visible medical credibility with a cosmetic-style aesthetic required careful visual choices so users felt confidence without associating the site with hospitals or heavy clinical jargon.
The design had to appeal broadly — from wellness consumers to clinicians — ensuring clarity, accurate product context, and conversion paths while avoiding misleading therapeutic claims.
What I Worked On
I led the UI/UX design, shaping a lifestyle-forward site by simplifying clinical content, crafting premium visuals, structuring multi-page information, and ensuring responsive, accessible interactions.
- Designing the homepage with a lifestyle-first approach
- Creating product detail and benefit-focused pages
- Designing clinical application pages with simplified content
- Structuring research and educational sections
- Designing contact and conversion-focused pages
My Design Approach
I treated the product as a wellness brand, prioritizing aspirational imagery, gentle color palettes, and refined layouts to make clinical information feel approachable and desirable.
Technical details were reframed into benefit-led narratives and visual summaries; progressive disclosure ensured deeper scientific content remained available without overwhelming first-time visitors.
Visual systems emphasized softness, spacing, and hierarchy to reduce cognitive load while retaining factual clarity and pathways for users seeking in-depth research.
Key Features
The InfiNADi website blends medical credibility with a cosmetic-style product experience.
Lifestyle-First Visual Language
Used soft gradients, fluid visuals, and premium imagery to position the product as lifestyle-oriented and aspirational rather than clinical.
Simplified Clinical Messaging
Translated scientific findings into concise, consumer-friendly language with clear callouts and visual summaries to avoid technical overwhelm.
Product-Centric Storytelling
Framed content around benefits, real-world outcomes, and lifestyle improvements to connect emotionally while remaining factual and transparent.
Multi-Page Information Structure
Organized content across dedicated pages for product details, clinical context, research evidence, and brand storytelling for easy discovery.
Trust Without Medical Heaviness
Integrated trust indicators like citations and seals subtly, keeping visual tone warm and approachable rather than clinical.
Fully Responsive Experience
Built responsive layouts, touch-friendly controls, and performance optimizations to ensure a smooth experience across devices and screen sizes.
Related Works
Here are some other case studies you might find interesting.
Important Note
This project was completed independently as part of my role at Pragetx Softwares PVT LTD. The work showcased here is shared strictly for portfolio purposes and does not include confidential or proprietary information.