RocketSquid
RocketSquid is a business support platform designed to help founders, solopreneurs, and entrepreneurs evaluate, improve, and scale their businesses through guided tools and actionable insights.
The Challenge
RocketSquid needed to explain a multi-step business support process clearly; simplifying evaluation frameworks, tools, and outcomes into digestible, actionable guidance was essential to prevent user overwhelm.
The landing page had to balance creative storytelling with clear value propositions and conversion-focused paths, ensuring first-time visitors immediately understood benefits and next steps.
Post-login experiences required structured, motivating flows tailored to different user roles, so founders could track progress, access resources, and act on personalized insights efficiently.
What I Worked On
I led UI/UX design for the landing and authenticated experiences, creating conversion-focused pages, step-based flows, dashboards, illustrations, and a cohesive visual system that supports user progression.
- Designing the marketing landing page
- Creating the step-by-step business flow UI
- Designing post-login profile and dashboard screens
- Defining visual style and illustration direction
- Ensuring consistency across public and private views
My Design Approach
I prioritized clarity and motivation, using concise messaging, progressive disclosure, and measurable CTAs to ensure users immediately grasp how RocketSquid supports business assessment and growth.
Step-based layouts, clear microcopy, and visual signposting reduced cognitive load and guided users through evaluation, planning, and actionable next steps with transparent progress indicators.
A friendly, energetic visual style with custom illustrations and color accents was chosen to inspire confidence, encourage exploration, and make business tools feel approachable.
Key Features
RocketSquid combines business guidance with a friendly SaaS experience.
Conversion-Focused Landing Page
Bold landing sections with clear value propositions, focused CTAs, and social proof to drive sign-ups and reduce friction.
Step-Based Business Guidance
Guided, step-by-step flows that break business evaluation into actionable tasks with supporting resources and clear outcomes.
Post-Login Profile Experience
Personalized dashboard for tracking progress, accessing tailored guides, and managing business insights in one place.
Role-Based User Targeting
Design tailored experiences for founders, solopreneurs, and growing entrepreneurs to match goals and familiarity levels.
Visual Storytelling & Illustrations
Custom illustrations, motion, and gradients build an energetic brand voice that simplifies complex concepts and invites engagement.
Responsive & Scalable UI
Responsive components and modular UI patterns designed to scale with features while maintaining performance and consistency.
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Important Note
This project was completed independently as part of my role at Pragetx Softwares PVT LTD. The work showcased here is shared strictly for portfolio purposes and does not include confidential or proprietary information.