Wah! Smart Deals
Wah! Smart Deals is a community-driven platform that enables users to unlock exclusive local deals together. I redesigned the product from an existing version 1.0 into a refined version 2.0 by reworking flows, UI, and interactions across customer and vendor modules for both mobile and web.
The Challenge
The client had an existing version 1.0 design, but the overall experience lacked clarity, consistency, and scalable structure. The challenge was to redesign the platform while respecting existing concepts and aligning everything with updated business goals.
The product involved multiple user roles including customers and vendors, each with distinct workflows. Designing seamless journeys for both while maintaining simplicity and avoiding feature overload was a critical usability challenge.
Another major challenge was presenting complex deal mechanics, community-based pricing, and trust-building elements in a way that felt intuitive, friendly, and engaging for first-time users across both mobile and web platforms.
What I Worked On
I worked on this project as a UI/UX Designer, taking ownership of the complete product redesign from initial analysis to final interactive prototypes. My responsibility included restructuring flows, refining UI patterns, and ensuring a consistent experience across customer and vendor modules.
- Reviewing and analyzing the existing v1.0 design
- Redesigning customer and vendor modules
- Designing mobile app and web platform screens
- Creating flow-based screen structures
- Building an interactive mobile prototype for client demos
My Design Approach
I started by thoroughly reviewing the existing version 1.0 design to identify usability gaps, visual inconsistencies, and flow breakpoints. This helped me clearly understand what needed improvement while preserving ideas that already worked well.
The redesign focused on building clear, flow-driven experiences where each screen logically leads to the next. I prioritized simplicity, trust, and clarity to ensure users could quickly understand how the platform delivers value.
Interactive prototyping played a key role in my approach, allowing the client to experience real user flows before development. This helped validate design decisions early and reduced ambiguity during the handoff process.
Key Highlights
Wah! Smart Deals v2.0 was designed as a scalable, community-first platform with clear user journeys.
Version 2.0 Product Redesign
Conducted a comprehensive redesign of the entire product, restructuring information architecture, workflows, and interface patterns to align with updated business goals and deliver a consistent modern experience across platforms.
Customer Module Design
Designed end-to-end customer journeys including intuitive onboarding, personalized deal discovery, community browsing, and seamless checkout flows to ensure clarity, trust, and engagement for mobile and web users.
Vendor Module Design
Created vendor-facing experiences enabling merchants to manage listings, publish deals, monitor community engagement, and optimize visibility with straightforward workflows for inventory, pricing, and analytics to reduce onboarding friction.
Mobile & Web Experiences
Designed cohesive interfaces for mobile and web, applying platform-appropriate layouts, responsive grids, and interaction patterns that preserve brand identity while optimizing usability, performance, accessibility, and consistency across devices.
Interactive Mobile Prototype
Built a fully interactive mobile prototype demonstrating real user flows, transitions, and micro-interactions to validate design decisions early, accelerate stakeholder feedback, and reduce development ambiguity during handoff and acceptance testing.
Flow-Based Screen Design
Organized every screen as part of logical flow-driven sequences to ensure clear task progression, predictable navigation, and minimal cognitive load, resulting in smoother transitions and easier scalability for future features.
Important Note
This project was completed as part of my role at Pragetx Softwares PVT LTD. The work showcased here is shared strictly for portfolio purposes and does not include confidential or proprietary information.
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